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Brand Representation

IML represents multiple FMCG clients in the market to
UPLIFT SALES & MARGIN positions for the
Brand and Retail Partner.

IML Market Management teams deliver the best possible results for both Brands and Retail Partners. Distribution, Replenishment Ordering and Inventory Control Management are core to our business support packages.

CASE ANALYSIS

Virgin Mobile - UAE

In 2017, IML was appointed by Virgin Mobile as their core Sales Distributor & Marketing support partner for their UAE brand Launch & Drive strategy. IML successfully identified recruited and deployed 200 Brand Ambassadors across multiple channels to deliver brand experience brand support and drive sales in a new and untested market.

Retail chains covered:

  • Virgin megastore UAE
  • Lulu Hypermarket
  • Carrefour Hypermarket
  • Dubai International
  • Airport DDF
  • Sharjah Airport
  • Abu Dhabi Airport
  • Mall Kiosks

Core Responsibilities

  • Deliver sales distribution target objectives
  • Fully represent the brand in market
  • Uphold all core values of the Virgin Mobile brand
  • Full Event strategy delivery
  • POSM & Marketing collateral implementation
  • Retail Partner relationship management
  • Training of all team members ongoing to ensure excellence in all areas
  • Manage any customer issues and provide front line support where needed

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The IML Group is a rapid and adaptable "Resource to Market" provider to businesses of all sizes. We are market experts in delivering support across all aspects of the Sales & Marketing enhancement spectrum helping to resolve both internal and external client challenges and driving brand success to the highest levels throughout your markets.

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Address/Timing

Office 105 Hilal Salim Bin Tarraf Building Sheikh Zayed Road (Opposite to Business Bay Metro Station) Al Wasl Dubai UAE

Monday - Friday 9am - 6pm

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