With 1000s of daily visitors, shopping malls are the ideal place to communicate to consumers.
Research has shown that the consumers in the shopping malls are in the buying frame of mind and don't find this type of advertising intrusive.
With thousands of daily visitors, Mall Entrance Branding and other promotional activities provide the ideal opportunity to communicate when there is very little competition for consumer attention. Whether you are delivering your message via door branding or entrance floor branding, there is a clear benefit in getting your message across first.
This media works especially well when you
want to target a specific gender and allows
a more intimate message. Washroom
Advertising also addresses a captive
audience, offering one-on-one, lifestyle
targeted communication in an uncluttered
environment.
IML has exclusive contracts
for all of the washrooms within 22 malls
across Saudi Arabia, as well as a growing
network throughout the GCC.
Changing Room Advertising offers an ideal channel for reaching female and male target audiences, as well as allowing niche customisation of the message to address specific demographics, markets and lifestyles on a one-on-one basis, in unique formats that will capture consumers’ attention.
Food Courts offer a unique environment for
advertising. Whilst dining at the shopping mall
consumers are a captive audience, with time
to read and absorb marketing messages.
Tabletops are colourful, bright, informative
and effective, which, when combined with a
range of other creative executions spread
throughout the Food Court, have a strong
visual impact, driving awareness and creating
an impulse for shoppers to buy products.
Easily communicate with customers in
high-density locations using this high
impact, cost effective medium. Escalator
Branding addresses a captive audience,
who view the message at eye-level.
Escalator Branding also allows for
incredible versatility, with numerous
messages repeated on individual steps or
with one continuous graphic spread over
a number of steps.
Elevator advertising is one of the most
effective marketing tools available in
terms of consumer awareness, simply
because occupants of elevators are a
captive audience surrounded by few
distractions.
IML’s strong network of
mall partnerships ensures that your
message will reach your target market
in a unique attention-grabbing way.
Create new opportunities for brand exposure with Pillar
Branding.
Introduce consumers to your brand before they
even leave the parking lot, as well as while they wander
around the mall. Your brand and message is planted in mall
visitors’ minds through multiple exposures as they walk or
drive past each pillar, looking for a suitable place to park, or
while leaving the shopping environment and returning to
their car, as well as using your advert as a memorable
marker to remind them where their vehicle is parked.