IML Group News

Guinness World Record For A Charitable Clothes Collection 2015


GUINNESS WORLD RECORD for a charitable clothes collection in 2015.

The IML Group has been recognized for it’s work in helping these Unilever brands break the world record for charity!

158,000 clothes collected! ------------- 280,000 samples distributed!

Comfort and Omo set a target to beat the World Record for a charitable clothes collection in 2015.

Having partnered with the Red Crescent, clothes collection stands were set up at the main malls throughout the UAE. Through staged radio and online marketing, consumers were driven to the 3x3 meter stands at Mall of The Emirates, Deira City Center, Mirdif City Center, Lamcy and IBN Battuta between June and July.
A clothes collection was taken, in which, Comfort and Omo samples were given as a "Thank You" and children were given the chance to write cards to those in need.

IML Operations Team Responsibilities

  • Logistics of all deliveries
  • Collection and delivery of clothes
  • Constant availability of samples
  • Co-packing of samples
  • Supervision of promoters
  • Warehousing
  • Reporting and management

The campaign was a huge success almost doubling the previous years' results!

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The IML Group signs an Exclusive Regional Media Agreement with Fitness First.

This is an incredibly exciting regional collaboration as the IML Group specialises in creating unique and targeted marketing initiatives and Fitness First is a world leading fitness club with an attractive demographic of active members.

The possibilities to create fun and energetic ways for brands to engage with the 70,000 Fitness First members are boundless. How strong is your business core?

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