Pharmacies have increasingly moved in on the FMCG
ground traditionally held by some smaller grocery stores.
One of the reasons that pharmacies are growing is that they offer a wide range of products at
reasonable prices, as well as often providing greater convenience than supermarkets by
generally being closer to where customers live.
Pharmacists also provide consumers with some health and purchase guidance, and so are
seen as a trusted source of advice. This trust can also be transferred to brands which are
stocked or promoted within pharmacies.
Many pharmacies are located on busy roads. This media
captures the attention of traffic and can also provide the first
form of brand communication as shoppers enter the pharmacy,
reminding consumers that pharmacies are not only a source of
pharmaceutical products, they are a source of key FMCG
products too.
Floor Graphics are the perfect complement for Windows Signs.
IML offers a range of "Path to Purchase" media; where you
grab the attention of your customers through the window or as
they enter the pharmacy, and then guide them to the product
via the Floor Graphics.
Category Banners are a successful means of raising in-store brand awareness. They tie in all marketing activities at the shelf, helping locate your product and creating the impression that your brand is the “Category Captain”. From a merchandising perspective they also help you protect your shelf space and fight competitor shelf erosion.
A single digital screen placed at the shelf or a number of screens
networked together in multiple locations throughout the store will
increase consumer exposure to a brand. This is an incredibly versatile
medium that can be tailored to suit your communications, or used to
keep consumers up-to-date with the latest location-appropriate
information. IML can add even more value to the Digital Screen
experience, by placing screens on counters, ensuring marketing
messages are seen right up to the point of payment.