In-store media is a fast, easy and convenient way to make marketing communications as effective as possible.
IML has conducted widespread research on consumer buying behaviour. This has shown that 70% of brand decisions are made at the shelf, making it vital to influence shoppers in the 'final metre', that is, as they approach the shelves.
Our extensive experience means we are supremely qualified to advise you on the most effective strategy to create a successful balance ,vithin your marketing mix, between shopper media and traditional marketing channels, to maximise influence at the point of purchase and give your brand a powerful edge over your competitors.