On average, salon treatments last about 1 hour.
So consumers are effectively a captive audience, making this an ideal location to ensure
brand awareness. Beauty Salons are also the ideal place for female-targeted marketing, and
so brands can communicate more intimate messages that speak directly to women.
Edge-light signs are a simple, but eye-catching way of raising
brand awareness. These striking, advertising displays are
double-sided and suspended from the ceiling, offering
uninterrupted line of sight from all angles, providing maximum
visibility.
Lit at the sides by spotlights, they are designed to add
an elegant twist to ordinary hanging banners. Plus, because
they can be easily updated or changed they are remarkably
cost-effective.
Sampling is an excellent way to raise brand awareness. Offering samples to customers ensures that the brand and the product remain in consumers’ minds even after they have left the salon. Combined with other media, such as product displays, poster and flyers, the power of sample marketing can be reinforced by the salon staff, who are seen as offering a trusted opinion.